6. Dan Carter (rugby)
One of New Zealand rugby’s most marketable stars, Dan Carter earns more money off the field than he does on it these days, lending his name to everything from gruds to vitamins to heat pumps.
His contract with the NZRU is estimated to be worth around $800,000 a year, but with only a handful of appearances for the Crusaders this year after an early season sabbatical and his All Blacks return delayed by injury, Carter has been more visible this year in the ad breaks than he has on the rugby field.
His key endorsement deals are Jockey, for whom he has been an ambassador for nearly a decade, Healtheries, Rexona, Daikin and recently, Samsung. He is also an Adidas global athlete – one of a few select All Blacks to have personal deals with the sportswear company. It is understood Carter fetches between $150,000-$250,000 for each of these endorsements.
With the benefit of solid management and advice, Carter has built up an impressive portfolio off the field and is estimated to have a net worth of more than $10 million.
He is a big investor in the aged care sector, with shares in seven retirement homes in Blenheim, Nelson and Christchurch. He was introduced to the retirement sector by Ben Hurst, the son of 1970s All Black Ian Hurst, according to a Christchurch newspaper.
A foray into retail with clothing store GAS was not so successful, with the company struck off the companies register in 2010.
Now based in Auckland with wife Honor, the Carters recently bought a $3 million property in Remuera. The Herald on Sunday reported the glamour couple bought the property in April but are yet to move in as the two-storey 1920s Cape Cod-style house is undergoing renovations.